GEC® LDN Launches Limited Edition Distress Collection By George Clarke

Menswear designer George Clarke launches his new denim line, distress – a sustainable streetwear collection, up-cycling and re-working existing products to create new and unique designs, silhouettes, prints and textures.

Thought provoking, ethical, progressive and cool – the distress collection proves to be another triumph for Clarke, a talented and courageous, pioneering artist who’s efforts and impact will be felt within the industry for many years to come.


Dissecting and deciphering the effects of mental illness within todays society, interwoven with the idea of internal imprisonment, George Clarke explores and incorporates some of todays most prevalent social issues through the distress collection – examining how being trapped in one’s own mind can cause severe anxiety and psychological damage. 

“Mental health plays a part in my own personal life.” Clarke admits. “So being creative and designing is my way to escape and communicate my creativity.”

“Not only does the title of the collection ‘distress’ come from the de-stressed and relaxed feeling I get whilst I’m designing, but it also relates to the practical design process which involves distressing and manipulating fabrics in multiple techniques, simulating marks of age and wear.”

“Being able to escape, to feel inspired and be creative within your own mind.”
– George Clarke

Taking inspiration from some of London’s greatest street culture ‘identities’, and combining their styles and aesthetics with the mixed textures, colours and feel of abandoned, derelict areas in and around the city, George creates clothing that helps his customers to feel inspired and creative within their own lives and in their own minds.

distress : lookbook

Introducing… George Clarke.

British menswear fashion designer, and founder of streetwear label GEC® LDN, George Clarke is a fast becoming a bona fide force within the world of fashion, with his heavy street culture influence and one of a kind, distinctive designs.

Having graduated from Bath Spa University in 2018, with a degree in BA Fashion Design, Clarke has achieved finalist positions with British Fashion Council, Teatum Jones, Levi’s and Lenzing before going on to win the BLUNT Design Award at the ID International Emerging Designer Awards 2019 in New Zealand.

A designer with a social conscience and moral purpose, who seeks to communicate his prevalent messages through his various collections – George Clarke is a force of change for good, using his position to make a positive change within the creative industry.


Established in 2017, GEC® LDN is a streetwear label, based around the exploration of unique and inspirational identities within street culture, practising sustainable processes, innovative fabric designs and fabric manipulation.

View previous GEC® LDN catwalk shows here and previous collection photoshoots here.

The limited edition distress collection will be released online from January 2020 and is available at

Let us know your thoughts on George Clarke and the ‘distress’ collection over on Twitter @Fuzzable now!

Written by philip_logan

Contact: Twitter & IG: @philip_logan


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