Denim gods Levi’s have once again teamed up with Sanrio for a new Hello Kitty collection in celebration of Sanrio’s 60th anniversary.
This is the second time the two brands have collaborated, following the release of a collection in 2019 which celebrated the 45th anniversary of Hello Kitty.
This time around, the adorable collection features jeans, t-shirts, hoodies, and totes emblazoned with cute Hello Kitty graphics. Catering for the current climate, they’ve even unveiled a reusable face covering featuring HK herself.
However, if that wasn’t enough, some of the items can also be customised! You can add your choice of name or word to the t-shirts, hoodies and totes, creating your own unique garment.
In celebration of Levi’s and Hello Kitty’s latest collaboration, we’ve picked out five of our favourite items from the collection.
Customisable women’s t-shirt – $30
Plain white tees are a wardrobe staple, but jazz things up a little with this personalised Hello Kitty offering. Not only can you choose from four different designs (we’ve opted for HK around the world with her pals), but you can also add your choice of name (10 character limit).
Skinny jeans – $148
Retailing at $148, these jeans come with a hefty price tag BUT you’re getting exquisite Levi’s quality AND they’re plastered with a Hello Kitty print which is both subtle yet flashy at the same time. We’re in love!

Bandana – $19.50
A bandana is such a versatile accessory, and emblazoned with Hello Kitty and an eye-catching red polka dot design, this is definitely a must have. Whether you wear it as a hair band, neck tie, or wrap it around your bag, with this bandana you’ll be making a statement wherever you go.

Tote bag – $30
Saving the world one bag at a time, this reusable tote is perfect for everyday use whether you’re going shopping or heading out for a walk. Again, this item is customisable and can be personalised with your name as well as a choice of super cute designs and colours. Fabulous!
Face mask – $10
Due to the global pandemic, wearing a face covering has become a vital part of our daily routine when we’re out and about. This reusable covering boasts elasticated loops for a comfortable fit and features Hello Kitty and pals on the front. The mask is currently out of stock however, keep your eyes peeled for more coming soon!

Check out the Levi’s x Hello Kitty collection here.
Keep up to date with the latest fashion news here.
What’s your favourite piece from the Levi’s x Hello Kitty collection? Let us know on Twitter @Fuzzable