Zara McDermott Launches New Loungewear Edit With Boux Avenue

British television personality Zara McDermott has today (August 9th) launched a super exciting new loungewear collection in collaboration with lingerie brand Boux Avenue.

Featuring a broad range of gorgeous summer loungewear pieces, all designed to bring equal measures of style and comfort to the everyday, each piece in the edit aims to help customers to look and feel fabulous through super-soft fabrics and textured knits that are perfect for lounging in style.

Designed to be mix-and-matched and styled to suit individual customer, and produced in a beautiful colour palette of Rose pink, Grey marl, Ivory and Oatmeal, highlights in the deliciously soft and luxurious capsule collection include the Lyla set, designed in a luxurious comfy rib in a range of flared pants, cycling shorts and tank tops, and the premium mid-weight jersey Mila, as well as Zara’s favourite Lillie range, which comes in a lightweight waffle knit as well as the new luxe, ultra-soft velour collection which is perfect for “levelling up your lounge look”.

ZARA MCDERMOTT X BOUX LOUNGEWEAR COLLECTION

Commenting on the edit, Zara says in a press release: “I am so excited to be collaborating with Boux Avenue on my very own ‘Zara Loves’ edit. I live in loungewear every day, so I know I’m going to be spending so much of my time wearing these gorgeous pieces. Comfort is absolutely key, but I like to make sure I also feel and look cute too. These pieces give me the best of both worlds!”

“Following on from a fabulous year of working with Zara, we are super excited to bring to our Boux Avenue community her first collection this summer with Boux.” Hind Palmer, Chief Marketing Officer at Boux Avenue adds. “Zara’s shared values and synchronicities with both the brand and our community, make her the perfect ambassador for our latest Boux Lounge collection, which offers our customers a versatile chic and casual edit, helping everyone to find confidence in comfort.”