Popular urban streetwear brand Jaded London have released their brand new ARCHIVE Collection (January 2019) – and as with all previous new season drops, it is pretty MAJOR!
As pioneers of their category, the London based brand – founded in the summer of 2013 by Jade and Grant Goulden – epitomises what’s cool, fresh and current within the world of street-style fashion, by taking inspiration from super, high-end catwalk shows and of the moment sports luxe trends; adapting and deconstructing them to create their own unique take on urban streetwear.
With a strong key focus on their young demographic, and heightened sense of global influence from the streets of East London, LA and New York, this modern day fashion house keeps on winning with each new collection.
Always one step ahead of their competitors, Jaded London don’t just follow trends, they set them.
ARCHIVE
Original, individual and instantly recognisable, the Jaded London ARCHIVE Collection is everything premium streetwear should be in 2020 – creative, innovative and edgy – complete with references and flashbacks of the past, but designed and levelled up with a modern day twist.
With it’s biblical style prints, distressed denim, oversized jackets, classic tailoring and edgy motifs – the collection kills it across all categories offering customers differing of options and variations of garments, to mix and match with existing pieces they may already have in their wardrobes at home.
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