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The first season of London Fashion Week (LFW) 2020 took place in the capital last week, with the British Fashion Council (BFC) taking great strides forward in their pledge to create a more unified and meaningful future within the much loved creative industry!
Ever the celebration of championing the best in British creativity and talent, the 5-day event was an occasion very much focused on further highlighting and reinforcing the cities diverse, multicultural spirit and ethos, whilst encouraging the fashion community as a collective to become more socially and environmentally aware of the world in which we live in today.
With shows and presentations taking place in and around the city at some of London’s most prestigious and iconic venues including Banqueting House, 180 The Strand, The Tate Modern, Somerset House, Kensington Olympia and Victoria House, celebrities, influencers, fashion editors, retail buyers and other industry insiders were all treated to glimpse as to what’s in store style-wise next season…
London, let’s get personal…
As one of the world’s four main capital cities of fashion, what’s so unique about LFW, is the encouragement by it’s organisers for attendees to celebrate and showcase their own personal, individual sense of style.
Dressing for Fashion Week in London it is not about conforming to the seasons latest trends, wearing designer labels or eccentric, polished ensembles for the sake of saving face, fashion in this city is all about self-expression, being true to ones self and daring to be different.
Street style in London is synonymous with what’s cool, eclectic, edgy and real – check out some of our most favourite sartorial looks from the streets during LFW 2020 below:
Faces of Fashion
LFW so often welcomes and attracts some of the biggest names in fashion, entertainment and society to grace its front rows and catwalks, with this season being no exception.
Whilst actress Lena Dunham made her London Fashion Week catwalk debut walking for ready-to-wear women’s brand 16Arlington, Burberry brought in big hitters Bella and Gigi Hadid and Kendall Jenner, JW Anderson saw model of the moment Kaia Gerber sashay her way down their runway with an effortless elegance and ease, and American premium clothing company Tommy Hilfiger closed his show with a special guest appearance from iconic British supermodel Naomi Campbell.
Notable faces on the LFW frow included the Beckham family, Anna Wintour, Edward Enninful, Cate Blanchett, FKA Twigs, Lourdes Leon, AJ Tracey and Odell Beckham Jr.
Sustainability
Tapping into the social and public consciousness of late, almost every designer showcasing at London Fashion Week very much championed an eco-conscious mindset, by bringing sustainability to the forefront of their collections this season – many speaking honestly and openly of the steps they are currently taking to shrink their carbon footprint, as well as the plans they have for the future to use more environmentally friendly materials.
Whilst the conversation goes back and fourth as to how realistic it is for fashion houses, brands, online retailers and high street stores to truly be environmentally friendly, when public demand for clothing keeps growing and growing, the efforts being made by brands such as Mulberry (with the launch of their ‘100 per cent sustainable leather bag’), Phoebe English (who uses compostable packaging and buttons made from milk proteins) and Anya Hindmarch (Hindmarch filled her London stores with 90, 000 plastic bottles to represent the number of bottles purchased globally every six seconds) cannot be ignored.
Trends
From ladylike silhouettes to gender-defying tailoring, bold reds to shimmering silvers – front cut outs, cool cardigans, shoulder bandages, pearls galore… the catwalks were awash with a variety of new styles and trends this season, making fashion feel more exciting than it has in a very long time!
To the British Fashion Council…
In a similar vein to what we wrote back in January having attended London Fashion Week Mens, we would like to once again applaud the British Fashion Council for helping to further elevate British fashion, our creative community and our cultural society to even greater heights of artistic excellence.
The first London Fashion Week of 2020 was inspiring, and utterly uplifting, providing everybody involved, and everybody who attended, with a glimpse into what is almost certain to be an incredibly bright and promising future.
Let us know your favourite moments from London Fashion Week 2020 over on Twitter @Fuzzable now!
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