Blackpink’s Lisa is reportedly the new face of the luxury brand, BVLGARI. Previously, the first we heard of this news was on July 24, 2020. And on August 20, 2020, KST, BVLGARI released a video starring Lisa as part of the digital campaign confirming her as the new brand ambassador. BVLGARI is an Italian luxury brand, famous for its glamorous gemstone jewelry, luxury watches, perfumes, and leather goods.
BVLGARI said that the singer’s “bold and exclusive performances” and her “modern and trendy image as a fashion icon” matched the identity of the brand.
This is an anticipated collaboration as we were hinted about it through Lisa’s photoshoot with Harper’s BAZAAR Thailand Magazine for May 2019 Issue as she was adorned in BVLGARI’s collection B.zero1 in which she played a part in the design-making along with the Serpenti collection. Lisa also attended the launch event of the BVLGARI Serpenti Seduttori Watch collection on October 29, 2019, KST in Seoul looking stylish in a single shouldered blue striped dress.
In the campaign video, Lisa makes a comeback with jet-black hair in a short bob that gives off a powerful and mature air about her. She wore two different monochrome looks in the video, one of them being an elegant white pleated maxi dress and another sexy black silk midi dress with a slit along the leg. The look is complemented with BVLGARI accessories from earrings to dainty necklaces and bracelet watches showing off the brand’s signature “Serpenti” and “B.zero1” collections all the while accentuating her stylish charms.
It’s being speculated that Lisa is part of not one, but two digital campaigns of BVLGARI. For more information, we must wait and see what else this collaboration of Blackpink’s Lisa and BVLGARI brings us, as the fine jewelry and Lisa’s natural beauty makes quite a graceful combination.