Love Island winner Kem Cetinay has become Primark’s first ever menswear ambassador and launched a Summer collection with the popular high-street store.
The reality star is helping guys across the country fill up their Summer wardrobe’s with a new 16-piece collection, in collaboration with Primark. The affordable collection starts from just £2 and ranges all the way up to £9, with all the pieces based on Kem’s own personal style.
Kem shot to fame after winning the hit ITV2 reality show Love Island back in 2017 with Amber Davies. His Summer range features all the staples you’d expect like shirts and shorts, while also offering accessories, such as necklaces, sliders and sunglasses.
Revealing the inspiration behind his summer collection, Kem said: “We had a look at what we felt like people were wearing last summer, we looked at what influences celebs and what people were buying in stores.”
Speaking on the collaboration, Kem added: “I’m so excited to have the chance to work with Primark, I have been going into the stores with my family since I was a young boy. To join this family orientated brand is a dream come true.”
The Kem X Primark Man collection is now available in Primark stores nationwide.