Here at Fuzzable, we’re huge fans of Imogen Hudson, aka Imogenation. The creator has had an incredible 2018, from continuing growth of her relatable YouTube channel to releasing her own makeup palettes with Revolution.
Now, Imogenation is finishing off 2018 in style with the launch of her very own cosmetics brand, Hunny Cosmetics. After teasing her new project on social media, our favourite hun opened Hunny Cosmetics for business on Friday with a stunning range of false eyelashes.
Speaking about why she started the brand, Imogen stated on her Hunny Cosmetics website: “I love instantly changing my makeup with a simple addition of false eyelashes. I found it so hard to find affordable lashes which were also elegant, striking and dramatic. I thought I’d take matters into my own hands and create just that.”
Imogen also aims to empower people with her accessible and glamorous brand, allowing everyone to stand strong together and to “feel beautiful, sexy, gorgeous and pretty every single day”.
The five piece collection is made of faux minx and silk fibres, meaning that it’s 100% vegan and cruelty free. Each set of eyelashes retail at £12.50 and have a flexible yet sturdy invisible band, allowing you to get around 20 wears from each pair. The striking lashes also come in a beautiful holographic box which is so shiny that you almost don’t want to ruin it by opening it.
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HUNS. Wearing (babyprincess) Here we are, our first @hunnycosmetics_ launch 💕👀 This is all because of you. Confidence and strength you’ve all given me. I never believed I’d ever find people like you, who support me unconditionally, compliment me and genuinely have my back. I still can’t believe it. Why me? Why have I been the lucky one? I see all your messages and I think “wait what? Are they really talking to me?” Thank you for restoring my faith in people by having the purest, most beautiful hearts in the world. Thank you for loving me. I hope you know I love you more than I can ever describe to you, more than you’ll ever understand. Hunnies forever 💕
The five eyelashes sets are as follows:
As described on Hunny Cosmetics, “This style of lash is both feathery and beautiful. With a fanning of thickness from one side to the other, the lash builds in length and volume as you take your makeup look to new heights. It lengthens the appearance of your eye with the beautiful frame it creates. The name Angelface speaks for itself, it creates an angelic intriguing eye perfect for any makeup look.”
“This incredibly wispy voluminous set of lashes is perfect for achieving an insta worthy glamorous finish”, states Hunny Cosmetics. “Dramatic in its nature this is our longest lash and we are completely obsessed. The added length and volume creates a truly seductive and stunning look for all the princesses out there.”
Honey Cosmetics states: “This lash gives you both incredible thickness and length whilst still maintaining a sweet, pretty vibe. The fullness and texture are going to enhance your natural beauty by giving us extremely flirty lashes. The layering of the lashes and the 3D nature of them are going to create a very dynamic yet simply stunning look.”
“Truly a simply naturally beautiful fluttery lash style” is how Hunny Cosmetics describes Princesspie. “We created a natural lash but we did not compromise on the length at all. The length of this lash is both beautifully delicate and incredibly elegant. Princesspie is a soft, natural lash to give glam in a very subtle way. The fluffy and classy appearance of this lash will have you feeling cheeky and romantic all year round.”
As described by Hunny Cosmetics, “These lashes are dramatic enough to make an impact and turn heads but also stunningly pretty and sweet. They are thickest in the middle which creates a wide eye appearance which every hunny wants. If you like them bold and sexy, you will love Sugarplum.”
Watch Imogenation’s big reveal video for a closer look at the lashes:
Imogen’s Hunny Cosmetics eyelashes are available here and the best news is that the company ships worldwide meaning that anyone can get their hands on these must-have lashes.