You may know Liam Payne from a little band called ‘One Direction’, or from small hits like ‘Strip that down’ ‘Get Low’ and most recently ‘Midnight’.Last July Liam launched his first Hugo Boss capsule collection which took over the globe – and today the two forces of nature collided again with a second collection.
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My @HUGO_Official second capsule collection is finally here! When we first shot the campaign end of last year in Berlin clearly the world was very different. I wanted to share this campaign with you and hope you like it. Wishing you all love and good health and well-being at the moment. #FastForward #HUGOxLiamPayne
The latest collection is bolder than the last but features the classic Hugo style with a mix of Liam’s fashionable flavour throughout. Made up of everything from shorts, tank tops, running trainers, tracksuits, polo shirts and of course the iconic boxer shorts- there are essentials for all within the latest launch.
When speaking to Hugo Boss about the latest collaboration, Liam explained
“The new collection is a result of merging HUGO’s DNA with my aesthetic. This season, we thought it would be cool to celebrate both our journeys so far. We’ve remixed the HUGO logo so it reads HUGO.93.LP in reference to the year I was born and the year that the brand was established.”
What we’re loving!
The most iconic launch to us is the classic white trainers, which have had the LP twist. Not only are they the perfect everyday action shoe, we’re loving the nod to Liam’s trademark arm tattoo- and that 93LP detail.
Again featuring a strong nod to Liam’s forearm tattoo, this timeless sweatshirt is made for both men and women. This year-round wardrobe staple is not only sporty but will also be essential during this lockdown season.
Possibly the biggest staple ever is the plain tank top. It comes in black, white, grey and brown – all with the Hugo Boss logo – Liam’s created a simple but essential item. From pairing with a blazer and skirt for a go-to work outfit to pairing with joggers and the running shoes for the comfiest workout ensemble, you can’t ever underestimate the power of a tank top!
Liam’s collection with Hugo Boss is available world-wide now; you can view the whole launch here.
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