Take That frontman Gary Barlow is the new face of Osiris Eyewear.
The brand’s 44-frame Nordic collection (made up of 38 unisex frames and six sunglasses) will be available exclusively at Specsavers from February 14.
Speaking about the new collection, Gary, who has been wearing glasses for 4-5 years, stated: “As someone who loves accessories – and glasses are the perfect accessory – working with Osiris is the ideal partnership.”
“The great thing about the collection is that it’s encouraged me to try new styles I wouldn’t usually go for. In fact, it’s been really hard for me to pick a favourite pair.”
The Osiris Eyewear release date coincides with Valentine’s Day, and after seeing some of the campaign photographs, it’s safe to say that Gary is our ultimate Valentine this year too.
Check out some of Gary’s handsome campaign photos in all their glory below.
Gary follows in the footsteps of fellow celebrities including Kylie Minogue, Gok Wan, and Emma Bunton, who have all previously modelled or designed for Specsavers.
In addition to becoming our new favourite model, Gary is busy preparing for his forthcoming UK and European tour with Take That. The band, which also includes Howard Donald and Mark Owen, will kick off their Greatest Hits tour in Sheffield on April 12 before finishing off in Zurich on June 30.
The Osiris Eyewear collection will be available in Specsavers stores from February 14.