Pop superstar Demi Lovato has teamed up with DIFF Eyewear to release her very own range of sunglasses.
The collection was designed by Demi herself and is available in four colours: light gunmental purple, rose gold taupe, gunmetal grey blue, and gold brown gradient, and are priced at $85 each.
The best part of it all is that DIFF Eyewear is a socially conscious and charitable brand. Every purchase helps makes a difference to the lives of people in need as for every pair of sunglasses sold, DIFF donates a pair of glasses through their ‘buy one, give one’ program.
Speaking about the collaboration, Demi said: “This project is special to me because a pair of reading glasses are given to someone in need with every pair of sunnies sold.”
DIFF added, “We’re so grateful that this partnership with Demi Lovato has allowed us to expand our charitable outreach by continuing to provide reading glasses to people in need with each pair of sunnies purchased.”
A competition has also been announced which gives you three chances to win the entire collection. Check out the Instagram post below to find out how to enter.
MEET THE DEMI 🔥💯 Babes, we’re excited to announce our #DIFFxDEMI Collection designed by @ddlovato is FINALLY available! ✨ We're so grateful that this partnership with Demi Lovato has allowed us to expand our charitable outreach by continuing to provide reading glasses to people in need with each pair of sunnies purchased. To celebrate, we’re giving you THREE chances to win the entire collection!! TO ENTER: ☀️ Keep following @diffeyewear ☀️ Like this photo ☀️ Tag your babes/besties (for extra entries, comment 🔥 on our recent posts) Full rules available here: https://bit.ly/2HZhLhP Winner will be announced here this Friday, May 11th. #DIFFeyewear #makeaDIFFerence
This isn’t the first time that Demi has partnered with DIFF Eyewear. Back in October, DIFF gave a donation and supported Demi’s program with Save The Children, “which aims to help establish better lives for a number of children”.
Demi follows in the footsteps of Khloe Kardashian and Jessie James Decker who have also released their own sunglasses collection with the brand.