Global fashion brand Missguided has unveiled its ‘However You Nude’ campaign, a powerful new initiative which is designed to push boundaries and reimagine the ‘norm’.
The brand has partnered with Models of Diversity for the campaign, a charity that advocates for greater diversity in the fashion, beauty and media industries. They launched a competition on Instagram last month to find the faces of the campaign, and chose seven individuals from over 2500 applicants to model alongside nine other inspirational people.
The ‘However You Nude’ campaign sees the chosen models promoting Missguided’s new inclusive shapewear collection. Available in sizes 4 to 24, the 78-piece collection features underwear, shapewear and loungewear in eight different shades ranging from £5 to £39. The collection aims to empower all and promote equality through the next generation of content creators and models.
Amongst the campaign models are trans advocate Dani St James who co-founded “Not A Phase”, a charity which supports trans youth, Joy Cooper, an advocate for people with Ileostomy bags, Nicki Donnelly, who is determined to inspire others and normalize disability after her paralysis while in the police force, Celine Agyemang, a body positive curve model, and Kyle Devolle, a non-binary model, fashion designer and celebrity stylist.
Speaking about the campaign, Nitin Passi, Missguided Founder and CEO said: “Empowerment is at the heart of what we stand for and while we’re proud of that, it has to be for everyone. This campaign powerfully says who we are and also shows what we aspire to be, not only opening a window into the breadth of what we offer but also now better covering the skin tones that match the diversity of our customers.?
Angel, Founder of Models of Diversity added: “Many brands talk about change, few follow through! Missguided absolutely blew us away with their commitment to inclusion and diversity in this campaign. We were delighted that amongst their gorgeous and diverse cast they included 7 very beautiful but very different models from MOD – the results are amazing. It is a pleasure to be associated with a brand so determined to be on the right side of change.”
The ‘However You Nude’ collection is available now.
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