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Beyoncé has dropped a visual teaser for her upcoming Ivy Park x Adidas collection.
Posting on her official Instagram and YouTube accounts, the Crazy In Love singer shares video and editorial images as to what fans can expect from the highly-anticipated unisex capsule, ahead of its release on Saturday, January 18th.
In the beautifully shot, emotive minute long clip, co-starring along 2NE1’s CL, shots of Bey sporting striped track suits, flowing dresses and footwear, including a pretty major looking hybrid sock-like boot, are interspersed with short vignettes of models wearing burgundy and orange variations of pieces from the collection.
Check out images and video shot for the Ivy Park x Adidas collection below:
“I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.” – Beyoncé
These Barriers Are Not Going To Stop Me
“This new line is fun and lends itself to creativity, the ultimate power.” Beyoncé shared with ELLE of the upcoming collection. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park.”
“The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
The Ivy Park x Adidas collection will span across both apparel and footwear items, and will also include a range of accessories and jewellery.
