holly willoughby

Holly Willoughby to launch new lifestyle brand

TV presenter Holly Willoughby is best known for lighting up our screens on shows such as This Morning, Dancing on Ice, and Celebrity Juice. However, this Autumn she will be fulfilling a passion project by launching a brand new lifestyle brand.

As announced on her Instagram account, Holly will be launching Truly later this year. Speaking about the project, she posted: “So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time…”

“This is TRULY, my new lifestyle brand that launches in the Autumn. I’d love you to be part of the Truly family so please register here truly.co.uk to find out more and keep updated on all things TRULY. Let the adventure begin!”

So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn. I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin! #TRULY ✨

A post shared by Holly Willoughby (@hollywilloughby) on

Holly is keeping the majority of the details under wraps for now, however, the website states that Truly is “about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier”. It will encompass all things home, fashion, baby, wellness, living and travel.

Having already dabbled in the lifestyle world by releasing a bedding range and baby books, we’re very excited to see what Holly will bring to the table with Truly.

Head to the Truly website now to sign up for more information.

Are you excited for Holly Willoughby’s new project? Let us know on Twitter @Fuzzable

Written by Katrina

twenty-something charity shop manager and aspiring journalist with a penchant for boybands. Email: [email protected]

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