dnce

DNCE front new K-Swiss campaign for Donovan collection

DNCE have teamed up with K-Swiss and Journeys to front a new spring/summer 2018 campaign which introduces the Donovan trainer.

The Donovan collection is available in nine classic colorways for men and women. If you fancy grabbing yourself a pair, they are available exclusively at Journeys and Journeys Underground for $74.99. They can also be purchased online at Journeys.com.

You can check out DNCE modelling the new collection below.

@kswiss @kswiss @kswiss

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we stompin around in @kswiss #kswissdnce

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You can also watch a behind the scenes video from the shoot below.

DNCE, the ‘Cake By The Ocean’ four-piece made up of Joe Jonas, Cole Whittle, JinJoo Lee and Jack Lawless, have been K-Swiss ambassadors since last year. Back in July, they designed one of the models from the new collection.

When asked about collaborating with DNCE last year, K-Swiss global marketing director Patrick Buchanan said: “It is about bringing new people into the brand. We saw some of our biggest times in the nineties and we know a lot of people from that era know K-Swiss but the younger people don’t know.”

“They’re a band that has a lot of energy and each member brings a unique perspective. That’s the beauty of working with several people. We’re able to talk to that younger customer in a way that we hadn’t before.”

What do you think of the new DNCE x K-Swiss campaign? Let us know on Twitter @Fuzzable

 

Written by Katrina

twenty-something charity shop manager and aspiring journalist with a penchant for boybands. Email: [email protected]

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