The beauty line, in collaboration with Boots first began their journey to find the ‘Face of Fenty’back in 2022, opening up the competition to the UK beauty community in the hopes of finding ambassadors who would reflect their core values of “inclusivity and fun to celebrate the freedom of beauty looks.”
Fenty | Match the Nation | Boots
“Last year, we decided to bypass booking models the traditional way and instead partnered with Boots UK to find a select group of Fenty Faces to feature in our upcoming Boots UK campaign,” Fenty say in a press release. “We went through thousands of entries to find these 7 winners who truly reflect the Fenty brand ethos inside and out. Say hello to the new additions to our Fenty Fam… Sahara, Kez, Christian, Priscilla, Nicky, Dénola, and Maxine!”
As the new Faces of Fenty, Grey and Oluwasola will be feature alongside the five other winners in Fenty Beauty’s 2023 campaign with Boots.
Of his new role, Dénola Grey commented: “Beyond ecstatic to finally share that I have been chosen as a face of Fenty Beauty UK! I can’t tell you how surreal this is and just how much this means to me! Fenty Beauty has always been a dream and has been an iconic history maker. What a way to usher in the next phase of my life in England and globally.”
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