British model and actress Rosie Huntington-Whiteley has announced the launch of her latest venture, a new beauty website and brand, Rose Inc.
Launched on Monday (June 4th), the online beauty portal, edited by Huntington-Whiteley herself, is set to be THE editorial destination for fashion enthusiasts.
As well as featuring interviews and Q&A’s with leading industry experts, sneak peaks into various celebrities makeup bags, tutorials, beauty notes and product reviews, Rose Inc. also includes an online shop, listing some of Rosie’s favourite makeup, skincare, hair and body products.
In an open letter to fans, Rosie writes “This outlet is my way of sharing everything that I’ve gleaned over the years.”
“Timeless makeup tricks that instantly make you feel like your best self. Products and regimens that can get you glowing, and stat.”
“Ways to turn a bad hair day into a great ponytail day, or what to do when dinner with friends calls for the perfect glam look. And, of course, a glimpse into some of my friends’ makeup bags.”
“Babes, it’s all here…”
Beauty from the Insider out
Speaking to Vogue online ahead of Rose Inc.’s launch Huntington-Whiteley said “towards the very end of my pregnancy, I had this urge to be really creative.”
“So I set about assembling mood boards, which once developed over time, really helped me to translate my passions and create a clear vision of what I wanted this brand to be.”
And the result is a chic, polished yet approachable brand, full of on-sale products and insider expertise gathered together from Rosie’s impressive 15 year career spent working with the world’s top models, designers, photographers, stylists, and make-up artists.
“I want the Rose Inc. content to feel inclusive and positive, because that’s the only way I like to work.” Rosie says, admitting that she has, in-part, been inspired by other celebrity brands including Gwyneth Paltrow’s Goop and Rihanna’s Fenty Beauty.
“In many ways, I feel like my whole career has led up to this point.”
Rosie Huntington-Whiteley first found fame as a fashion model back in 2003.
Signed by Profile Model Agency in London at just 16 years old, Rosie’s first experience in front of the camera came as she was cast to star in a commercial for the iconic denim brand, Levi’s.
From there Rosie went on to front campaigns for fashion houses Agent Provocateur, Aubin & Wills, Burberry, Ralph Lauren and DKNY before becoming a Victoria Secret’s model in 2006.
Switching her focus from modelling to acting, in 2010 it was announced that Huntington-Whiteley would become the new female lead in the latest of the Transformers film-series Transformers: Dark of the Moon.
The big budget action flick grossed $1.12 billion worldwide and is currently the 18th highest grossing film of all time.
Transformers: Dark of the Moon Official Movie Trailer:
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