callie thorpe

Callie Thorpe announces partnership with Nike Women

Welsh blogger and plus-size model Callie Thorpe has announced a partnership with Nike Women. She will be the new face of the sports brand’s plus-size collections.

Callie, who is signed by MILK Model Management, took to Instagram to reveal the exciting news. Sharing a picture of herself at the gym, the blogger/model called out the “lack of representation in so called ‘wellness’ or ‘wellbeing’ movements” stating that “bigger bodies are often ridiculed for being lazy and greedy and yet they are also bullied and mistreated when they do try to explore exercise.”

Acknowledging that we are exposed to the same types of bodies in fitness magazines, Callie states that those who don’t match the stereotypical image of perfect fitness are often excluded from conversations about exercise or sport. However, she is teaming up with Nike to change this.

“Well, times are changing and I’m proud and excited to say that I am partnering with @nikewomen long term to try out their plus size active and lifestyle collections which come in sizes 18-32″, Callie said. “I’m going to share my journey with finding enjoyment in movement and exercise and I hope this will encourage other women no matter their size (if they want to) to enjoy movement and exercise also.”

Callie also thanked Nike for “being inclusive and understanding the need to include all bodies in your conversations”

View this post on Instagram

Yesterday I spoke about the lack of inclusion of plus size bodies in the fashion industry. Well today I today I want to talk about the lack of representation in so called ‘wellness’ or ‘wellbeing’ movements. Bigger bodies are often ridiculed for being lazy and greedy and yet they are also bullied and mistreated when they do try to explore exercise. The truth is anyone that doesn’t have the perfect fitness proportions are completely ignored from any conversations about exercise or sport. Instead it is the same type of bodies on the covers of fitness magazines or amongst the hashtags on instagram. Well, times are changing and I’m proud and excited to say that I am partnering with @nikewomen long term to try out their plus size active and lifestyle collections which come in sizes 18-32 I’m going to share my journey with finding enjoyment in movement and exercise and I hope this will encourage other women no matter their size (if they want to) to enjoy movement and exercise also. Thank you Nike for being inclusive and understanding the need to include all bodies in your conversations #nikeplussize #nikeplus http://liketk.it/2uG7b #liketkit @liketoknow.it

A post shared by Callie Thorpe (@calliethorpe) on

Alongside working with Nike, Callie has been featured in Vogue, Elle, Cosmopolitan, Marie Claire and many more. Whilst she started her blog as a diet diary in 2012 at a point when she felt low about herself, she later realised that she wanted to create a body shame free space.

Since then, Callie has actively spoken out about her journey to self-confidence and being content with her body shape. Whilst the journey has been hard at times, the blogger/model continues to champion women of all shapes and sizes. Fashion should be enjoyed by all, regardless of size and along with other key influencers, Callie is certainly making positive waves for plus-size girls around the world.

Let us know your thoughts on Callie Thorpe’s partnership with Nike on Twitter @Fuzzable

 

Written by Katrina

twenty-something charity shop manager and aspiring journalist with a penchant for boybands. Email: [email protected]

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