TJ Atmos has launched Parallel Worldwide- his new unisex apparel brand for Gen Z!
It wouldn’t be wrong to dub 2022 as the “TJ Atmos’ year.” After receiving critical acclaim for this role on Hulu’s Wu-Tang: An American Saga- Season Two, and releasing his debut single “Potato Chips,’ critically acclaimed artist TJ Atoms has proven to be a multi-hyphenate who has increased his influence among the masses and broadened his horizons.
Taking a step further, he has stepped into the fashion realm as a modern-day creative entrepreneur with his unisex apparel brand Parallel Worldwide, with a playful, modern edge. TJ Atoms’ world is such a cool concoction of music, fashion and persona. Both music and fashion allow you to assert yourself in unprecedented ways while probing and making a statement about who you are to others without having to say a word.
Parallel Worldwide makes its debut as more than a ready-to-wear clothing line. It dedicates the brand to individuality as it exemplifies the uniqueness that is pervasive in everyone, with a style palette complementary to premium streetwear. The brand hones in on unapologetic self-expression cut from fabrics of the future.
When asked about the creative process behind this new collection, TJ Atoms shared, “From mapping out the designs and picking out the right fabrics to working with one of the best creative teams to capture the brand in visual form, it’s been a surreal project from beginning up until now.” He further shared his thoughts, stating,
“The brand’s inspiration is to bring in the new age era of high fashion streetwear and inspire the youth culture with its rebellious style and in-your-face fashion. The colors are nostalgic, remembering the early 2000 grudge and mid-90s hip hop streetwear culture. Wearing a statement brand as Parallel reminds us that we can be anywhere we imagine or anything you envision—embrace your Parallel Universe. You must act on your stardom now and let the universe catch up to you.”
The collection is now available to purchase via the official website! Check out the collection below!
Parallel Worldwide is available online and ranges from an exquisite and enticing apparel selection that ranges from socks, hoodies, t-shirts, denim jackets, and pants at a price point from $10 to $200! For more updates, connect with Parallel Worldwide on Instagram and Website!
Images: Courtesy of Parallel Worldwide