The fashion collection of our dreams is almost here as it’s been announced that Paris Hilton will be releasing her very own capsule with online retailer boohoo.com.
The 70 piece capsule has been co-designed by Paris and will launch on June 20. The collection will include a variety of fabulous trends including palm prints, metallic and animal prints, without forgetting pieces emblazoned with Paris’ iconic slogan, ‘That’s hot’. There’s even a rework of the famous silver dress she wore for her 21st birthday.
Speaking about choosing to work with boohoo, Paris told WWD that she discovered the retailer on Instagram “and loved all their cute styles, designs and accessories they make.” She described the Boohoo collaboration as “very Paris, inspired by my life and style, the early 2000s, Beverly Hills and Ibiza.”
We can expect a big advertising campaign for the collaboration, with boohoo having produced eight weeks worth of video content which will soon make its way to social media. Photographed by Charlotte Rutherford and styled by Sammy K., the campaign was shot in Beverly Hills and will showcase Paris in a number of the capsule items, whilst giving us plenty of noughties vibes.
Speaking about the shoot, Paris said: “I love working with them, everyone on their team is so amazing and passionate about the project we are doing together. I had the best time on set shooting the campaign.”
Carol Kane, boohoo.com CEO and Co-Founder, added, “Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
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