YouTuber and influencer Saffron Barker has been announced as fashion retailer In The Style’s latest ambassador and will be launching her own clothing range this Sunday!
This exciting collaboration has been in the pipeline for a while, however, due to the global pandemic and the current lockdown restrictions, Saffron’s first collection will be a little different than originally planned.
Available in UK sizes 6-24, on Sunday Saffron will be unveiling a summer loungewear line with a tie-dye twist. Comfortable and stylish, the collection will embrace pastel colours and is very much in line with Saff’s signature style when it comes her casual looks.
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Did you guess? 💥 INTRODUCING OUR LATEST ITS BABE… SAFFRON BARKER 👸🏼 We have teamed up with YouTube queen and Strictly star @saffronbarker to bring you the ultimate summer loungewear drop! We cannot wait for you to see Saffron's range, as you can see from the pic the colours are a dream and there isn’t long to wait as it drops THIS SUNDAY!! The range is perfect for summer including the most amazing pastel colours, tie dye prints AND of course its inclusive and sizes 6-24 🙌🏻 It’s launching exclusively on the app at 6pm and on site at 7pm Sunday evening so if you haven’t yet make sure you’ve got our app installed 📲 AND keep your eyes peeled over our socials as we tease the collection and give you the chance to win the range! 💕
It’s no secret that we’re big fans of Saffy B and her style, and after wowing us with her Primark homeware collections in the past, we can’t wait to channel her look and see her In The Style collection in all its glory. We might as well hand over all of our money now!
Saffron recently took part in In The Style’s Not All Heroes Wear Capes campaign, with the retailer raising money for the NHS by selling a charity t-shirt. She is also the latest influencer to join forces with the brand, following in the footsteps of celebrities including actress Jacqueline Jossa and Love Island star Shaughna Phillips.
The In The Style x Saffron Barker collection will be available from the ITS app at 6pm on Sunday (May 31), and will launch on the retailer’s website at 7pm.