As seen on superstars Adele, Reese Witherspoon, Margot Robbie and more, EX1 Cosmetics is surely gaining its popularity with their signature quality and luxurious beauty products without having to break the bank.
The brand came to be when its owner and founder, Farah Naz, an Imperial College biochemist, realised the struggle of looking for the right foundation shade for her skin tone and finding a product that would be budget friendly. Looking deeper into the statistics, she saw the dire need for a diverse range of foundation shades away from the standard orange and pink pigmentations commonly found in most face products.
With her biochemistry background and the desire to create a product range of a prestige line at affordable prices, she started studying the science of foundation pigments and created the most skin-like yellow and gold blend pigments that would create a flawless finish. This cosmetic technology is found in EX1’s flagship and award-winning product – the Invisiwear Liquid Foundation.
As the foundation grew popularity, Naz continued to integrate her technology with top-grade raw materials and high-performance ingredients to expand her brand’s product range. Other than the notorious foundation, she has curated more complexion products such as the Invisiwear Compact Powder, Blusher, Pure Crushed Mineral Foundation and the Delete Concealer.
Besides the luxurious quality of her brand, it’s great to know that all have budget-friendly price tags.
- Invisiwear Liquid Foundation retails for £12.50
- Pure Crushed Mineral Foundation retails for £13.00
- Blusher retails for £9.50
- Invisiwear Compact Powder retails for £9.00
Delete Concealer retails for £9.00
The best part of it, EX1 Cosmetics is cruelty-free, oil and fragrance-free, and clinically and dermatologically tested. Check here to know more info on each individual product.
As of January 2018, the celeb-loved beauty brand, especially their coveted foundation range, is widely available in Boots and its select stores in the UK and Ireland, which is the first physical presence of the brand in-store around the region. Other EX1 Cosmetics products are also available on ASOS, Amazon and select online shops.