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British pop princess Dua Lipa has this week launched her third and final denim collection with London based fashion brand Pepe Jeans.
Designed to celebrate the rich history of denim, the Dua Lipa x Pepe Jeans AW20 collection takes customers on a trip down memory lane, to bring back some of the most iconic styles from the last decades, adopting the mantra that “fashions come and go, but jeans will always be a staple.”
“It’s been so interesting and fun to learn about designing with such an iconic London brand who started from scratch on a stall in Portobello market in the 1970s.” Dua says of her final collaboration with Pepe. “I decided to sign off the collaboration with a collection called ‘DENIM DECADES’ with styles inspired by each decade since Pepe started selling denim.”
#DUAFORPEPE Campaign AW20 by Pepe Jeans
https://www.youtube.com/watch?v=PJhvwwWx_DY&feature=emb_title
Dua Lipa x Pepe Jeans Collection: The Breakdown
1970s
Flares are back! The decade of disco just keeps on giving. High-waist flared jeans in planet-friendly Wiser Wash denim.
1980s
Without doubt the biggest hit of the 80s, just ask your Mum! High-waisted mom jeans with an easy fit, in planet-friendly Wiser Wash denim.
1990s
Nineties fashion was all about baggy pants and crop tops. High-waisted jeans with a wide leg, in planet-friendly Wiser Wash denim.
2000s
We all had at least one pair of skinnies in the noughties. Super stretchy body-hugging jeans, in planet-friendly Wiser Wash denim.
2010s
The easy boyfriend jean that defined the last decade. Low-waisted jeans tapered at the leg, in planet-friendly Wiser Wash denim.
