Designed to celebrate the rich history of denim, the Dua Lipa x Pepe Jeans AW20 collection takes customers on a trip down memory lane, to bring back some of the most iconic styles from the last decades, adopting the mantra that “fashions come and go, but jeans will always be a staple.”
“It’s been so interesting and fun to learn about designing with such an iconic London brand who started from scratch on a stall in Portobello market in the 1970s.” Dua says of her final collaboration with Pepe. “I decided to sign off the collaboration with a collection called ‘DENIM DECADES’ with styles inspired by each decade since Pepe started selling denim.”
#DUAFORPEPE Campaign AW20 by Pepe Jeans
Dua Lipa x Pepe Jeans Collection: The Breakdown
Flares are back! The decade of disco just keeps on giving. High-waist flared jeans in planet-friendly Wiser Wash denim.
Without doubt the biggest hit of the 80s, just ask your Mum! High-waisted mom jeans with an easy fit, in planet-friendly Wiser Wash denim.
Nineties fashion was all about baggy pants and crop tops. High-waisted jeans with a wide leg, in planet-friendly Wiser Wash denim.
We all had at least one pair of skinnies in the noughties. Super stretchy body-hugging jeans, in planet-friendly Wiser Wash denim.
The easy boyfriend jean that defined the last decade. Low-waisted jeans tapered at the leg, in planet-friendly Wiser Wash denim.