The menswear retailer has launched its latest celebrity collaboration, this time a Spring/Summer capsule with American rapper Quavo.
The 27-year-old makes up one-third of the hip-hop group Migos, and has worked alongside the brand’s design team to create the collection inspired by his “bold style and eccentric taste”.
The exclusive 200-piece streetwear collection “embodies” Quavo’s style, and has a retail price range from £3-£50.
It features tie-dye sets in the form of double denim, tracksuits and t-shirts, while psychedelic prints and 90’s silhouettes are showcased through rock tees, neon separates and bright velour two pieces.
boohooMAN have described each item as the “epitome of his ‘Huncho’ persona” and offers “statement, urban streetwear, perfect for the festival season”.
Samir Kamani, boohoo’s chief executive, said: “We’re delighted to announce our largest global partnership to date with international hip-hop artist, Quavo. Quavo appeals to our target audience and we’re excited to have him join the boohooMAN family. 2019 is going to be a huge year for our brand, and this collaboration is only the beginning.”
The boohooMAN x Quavo Spring/Summer collection is now available globally online.