Bella Hadid
Image Credit: Charlotte Tilbury

Bella Hadid stars in new Charlotte Tilbury campaign

American model Bella Hadid has teamed up with Charlotte Tilbury to become the face of the uber successful British beauty brand. 

Following in the footsteps of Lily James, Jourdan Dunn and Kate Moss, Hadid’s debut campaign is for the new Airbrush Flawless Lip Blur – a hydrating matte liquid lipstick that’s easily blended out for a “soft, just-been-kissed effect”.

Bella Hadid
Image Credit: Charlotte Tilbury


Inspired by the smoothing, blurring effects of the brands AIRBrush franchise, the new Airbrush Flawless Lip Blur is a modern matte, visibly smoothing and blurring lipstick with a soft-focus effect that Tilbury promises will “hug the contours of your lips”.

Having worked closely with world-leading laboratories, the brand say they have successfully managed to create a weightless-feeling formula that’s infused with “perfecting powder blur technology” and hydrator, hyaluronic acid. 

Available in 8 pout-perfecting shades, the new range promises to offer customers with a lip blur to suit every mood, every moment, and every look, with its diamond-shaped applicator able to follow the outline of your top and bottom lip to create a flattering, well-defined shape.

Airbrush Flawless Nudes:
Honey Blur – a warm, sun-kissed nude that’s as sweet as honey.
Nude Blur – a 90s supermodel-inspired, cool-toned nude.

Airbrush Flawless Pinks:
Rose Blur – a dainty, rose-petal pink for plush, petal-soft lips.
Pillow Talk Blur – a NEW! rendition of my signature nude-pink shade in this hydrating liquid lipstick formula.

Airbrush Flawless Berries:
Walk of No Shame Blur – a confidence-boosting berry shade for instant empowerment.
Pillow Talk Medium Blur – a mid-toned berry-rose for a deeper Pillow Talk look.

Airbrush Flawless Reds:
Ruby Blur – a statement ruby-red for lips that look just-bitten.
Flame Blur – a fiery, orange-red for red-hot lips.


In a press release announcing her latest brand partnership, 26-year-old Bella says: “When I was younger and starting to explore with beauty and makeup, I would use products more so to create a look or different persona. Now I see it as more of a tool to enhance or express how I’m feeling. I don’t think there is one definition of beauty, that’s why I love partnering with Charlotte. She really believes in the power of beauty to unlock confidence for people.”

The new Charlotte Tilbury Airbrush Flawless Lip Blur Collection is available to purchase online now.

Written by philip_logan

Contact: Twitter & IG: @philip_logan

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