To someone just getting started or even just thinking about SEO, it can seem quite daunting and even scary! As a small business owner, you have probably already heard about SEO and all the things that come with it. Without a proper understanding, it can indeed be scary, but even if you have a basic understanding you’ll know that SEO isn’t anything to be afraid of.
Your business probably has a website, right? Well, how do you get people on to your website – one of the best ways is to use SEO tactics. These tactics will help boost your rankings in search engines (like Google). You have probably used Google to search for something or even another different business.
If your website’s listing is on the first page of Google for certain keywords then you are likely to get more traffic, which could lead to a sale, which helps make your business profitable! SEO is nothing to be afraid of and if you get it right you could see your sales improve dramatically.
So, lets have a look at some of the reasons why SEO novices tend to be so scared of deploying SEO tactics for their website:
SEO Takes Too Long
SEO results do take a while to reveal themselves, but actioning SEO tactics on your website doesn’t really take that long. It is, however, a continuous process, so you can’t work on your SEO for a couple of days and then not look at it for the next few months. A good idea is to start with the most important SEO aspects and then work down from most to least important or impactful.
When it comes to SEO, it is important that you are patient. Results do take a while, especially if your website is brand new, because one of the things that Google takes into consideration is amount of time your website has been live.
If you are concerned that you won’t have enough time to properly tackle SEO yourself, then you can always look to hire an SEO agency – professionals who can get the job done for you. But make sure you conduct proper research to find the agency that suits in well with your needs.
SEO Has No Magic Formula
Getting immediate success for your website in terms of SEO does not exist – there is no magic formula. Different SEO tactics also have differing impacts depending on the type of business/ website you operate. It will also take a bit of time before you start to see a return on your investment (may it be physical cash or just your time).
Just because your return on investment is slow, it doesn’t mean your can give SEO a lower priority. It just means that you have to be realistic when setting goals and you should also understand that everyone is in the same boat. SEO is certainly a long term process and you need to be in it for the long haul, and not chopping and changing all the time.
SEO Has Too Many Penalties
Yes, search engines, like Google, do slap websites with penalties (for example, dropping down your rankings). But you would have to do something significantly wrong for Google to feel as though they would have to step in and slap your site with a penalty. Also, most websites that receive a penalty from Google know they are doing something wrong, for example – if they were using black hat SEO.
This is where someone uses SEO tactics to try to manipulate Google and the data to give themselves a higher ranking. So it is understandable that Google doesn’t like this and will penalise those who are caught. But if you stick to the SEO best practices, then you are likely to never have any issues in this area.
SEO Is Very Technical
There is a technical component of SEO, but if you take the time to do your research, it doesn’t take a genius to understand the basics. Again, if you feel as though you are way out of your comfort zone when it comes to the technical component of SEO, you can always look to hire an SEO professional who knows what they are doing.
Having a basic understanding of technical SEO isn’t that difficult and making small technical tweaks to your site can actually have a big impact on your overall SEO. You certainly don’t have to be a “computer nerd” or anything like that to be able to make technical SEO changes to your website.
It is a good idea to have a basic level of understanding, so you can determine if something is wrong. Then if you can’t fix it, hire a professional. But if you don’t have some level of technical understanding then you probably wouldn’t even know if something is wrong or not.