Kelly McFarland
Flying to more countries and international destinations than any other airline, Turkish Airlines invites you on a journey of discovery with its “Five Senses” campaign
Turkish Airlines, a winner of Skytrax’s “Best Airline in Europe” award for six consecutive years, has just debuted its new commercial on Sunday, February 4th during the NFL’s final game and the most-watched show in U.S. TV history, the Super Bowl.
Award-winning Danish director Martin Aamund took the reins for the film. Shooting wrapped up within a month across varied destinations served by Turkish Airlines in Northern Europe, Africa, and the Far East. Filmed under extreme weather conditions, with temperatures up to 50° C in the Sahara Desert and below 0° C for the Northern Lights, the commercial celebrates the magic of the human body to excel in diverse conditions. “Widen your world” is a call to the viewer to explore the world, and through it ourselves, with our five senses.
Senses allow us to experience the world in a unique way. Touch, smell, sound, sight, and taste are five magic ways of taking in a place and creating a moment, an experience, and a memory. Within the five senses are held some of the most precious memories, which can transport us through time. Uniquely, these grand voyages are most often inspired by the tiniest of details, whether the scent of a flower or the taste of a spice.
The Five Senses campaign encourages viewers to experience a sense of awe at the universe inside the body, as well as the amazing planet that Turkish Airlines connects us to.
Let us know what you think of the new Turkish Airlines commercial below in the comments or over on @Fuzzable!
