TikTok icon Addison Rae is launching her own cosmetics line called Item Beauty.
Launching on August 11, the collection is made up of six items which are designed to accentuate your natural beauty. As the brand’s chief innovation officer, Addison has worked hard to create, oversee and test the products, whilst also considering the type of products that her audience would use.
Made of clean, cruelty-free ingredients, the first six products are as follows:
- Lash Snack Lengthening Mascara
- Lid Glaze Hydrating Jelly Eyeshadow
- Powder Hour Brightening Powder
- Cheek Money Bronzer Duo
- Lip Quip Lip Oil
- Brow Chow Brow Definer
Speaking to Elle about the beauty line, Addison said “I’ve tested the products and put a lot of thought into what I love and what my audience would use and just brought a fresh perspective to clean beauty. So everything that the brand stands for is really just self-expression and self-love and confidence.”
When asked about her favourite products from the line, she said: “So my two favorite products are the Lip Quip, which is a really, really nourishing lip oil that I use so much and it smells so good. It’s a super shiny lip that always looks good with everything. I also love the Lash Snack because if anyone knows me, they know I’m obsessed with mascara, probably too much sometimes. But it’s really amazing and has such good ingredients like castor oil to nourish the lashes while giving them a dramatic look.”
Addison is the latest TikTok star to venture into the world of beauty, after sisters Charli and Dixie D’Amelio recently became the faces of Morphe 2.
Item Beauty will be launching on August 11.