The Producers Ball is in its ninth year.
The Toronto International Film Festival is nothing if not an amazing film festival. Taking place in the beautiful city of Toronto in Canada, TIFF — as it’s known — features celebrities, industry professionals, and media crawling out of the proverbial woodwork.
During the day, executives and press mix and mingle to line up interviews, showcase upcoming films and get the word out to the general public about what to expect in the coming months in the world of cinema. At night, the parties — much needed after hours of walking and sheer exhaustion — begin.
One of the first parties of the TIFF19 season is the Producer’s Ball, an “unofficial” kick-off party. Created by Natasha Koifman of NKPR alongside Drew & Jonathan Scott of Scott Brothers Entertainment, the Producers’ Ball has evolved significantly over the years from a small, intimate affair to a large, highly-anticipated production.
The Producers’ Ball featured all sorts of fun activities, including a branded ping pong table, drinks courtesy of Hounds Vodka & Flow Water, “hor d’oeuvres” from McDonald’s and Drake’s cakes (makers of Ring Dings & cream-filled cupcakes) and gifts from Swarovski crystals. In addition to the mixing and mingling — and dancing with famed 6ix Mom Andrea Bolley & the staff of Swagger Magazine — the highlight of the evening featured Drew & Jonathan Scott of said Scott Brothers Entertainment performing karaoke. Over hoots and hollers from the crowd (including giggles from this writer, because frankly, that was just adorable), Drew & Jonathan performed “Summer Nights,” the standard from the musical Grease (and Drew performed the “Sandy” part, in case you were wondering).
As we all know, Jonathan Scott has wrapped principal photography on a documentary about solar energy & climate change. It would have been nice to see this documentary at the Toronto International Film Festival; one couldn’t help but wonder if next year’s activations will focus on what is sure to be an amazing production, and will — whether advertently or not — break Jonathan Scott as an individual, and Scott Brothers Entertainment as a whole, out of the whole “Property Brothers” mold and establish them as A-level heavy hitters in acting and production. In an industry where there are more outlets than ever before to get one’s original content out there, there will certainly be no shortage of platforms clamoring to get their hands on a quality documentary about one of the most important issues facing the world today.
There was no shortage of talent in the room to bolster the notion that Drew & Jonathan Scott are so much more than “The Property Brothers.” Actor Yannick Bisson (Murdock Mysteries) and his wife, the authoress, producer, & Canadian socialite Shantelle Bisson, came out to show their support. Singer/songwriter Kreesha Turner performed for the crowd. LaMonica Garrett of Designated Survivor enjoyed the atmosphere, as did London Brown of HBO’s hit show Ballers.
It’s difficult, if not impossible, to break out of a “mold” once a die is cast. Given Property Brothers’ Beatlemania-esque fanbase in Latin America — and a rather, um, interesting fanbase in the United States — it’d be a sort of cognitive dissonance to equate “the realtor and the contractor” with anything more than HGTV-style entertainment (albeit quality entertainment). Perhaps that, then, is the reason this party is an “unofficial” party for the Toronto International Film Festival, and not the “official” party it deserves to be. After all, how long did we know Macauley Culkin solely from Home Alone, or Justin Timberlake & JC Chasez solely from The Mickey Mouse Club? What’s more, the entertainment industry is a fickle mistress, and what’s “hot” today could be an “afterthought” tomorrow (and, often, sadly, is).
But Drew & Jonathan Scott have a lot more than just a shtick on HGTV — they, and notably Jonathan, have a genuine talent, a dedication to the craft, and an air of gratitude and humility for all they’ve accomplished. With the right team around them, and a willingness to take a chance on their talent, Drew Scott can finally get that leading role he’s been gunning for (The Expendables is jones-ing for a reboot, and Drew would be right at home as the villain of indeterminate ethnic origin), and Jonathan Scott can be the acclaimed producer/director he deserves to be (he belongs at the Oscars — and he’s thankfully unproblematic).
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