KKW Beauty has announced its brand new Opalescent collection in celebration of counter Kim Kardashian West’s upcoming 40th birthday!
Due for release on Kim’s birthday at the exact time she was born, Wednesday, 10.21 at 10:46AM PT, the collection is inspired by her Opal birthstone and consists of a 10-pan pressed powder palette, a new semi-matte liquid lipstick in eight shades, an opalescent lipgloss and two new shades of KKW Beauty’s bestselling lip liner.
The semi-matte liquid lipsticks come in eight shades ranging from nude to pink. They feature names including Birthday Suit, Classic Kim, Birthday Gift, Unwrapped, HBD, After Party, Surprise Party and Birthday Kiss.
New lip formula 💋 Our Semi-Matte Liquid Lipsticks are coming soon in 8 shades with rich color and a smooth, velvety semi-matte finish. Shop the #Opalescent Collection on @KimKardashian's birthday, Wednesday 10.21 at 10:46AM PT at https://t.co/32qaKbs5YG pic.twitter.com/KRXpews0Js
— KKW BEAUTY (@kkwbeauty) October 13, 2020
The Birthstone Gloss is designed to offer an opalescent shimmer which will transform your lips!
Birthstone Gloss: An opalescent shimmer shade of our ultra-high shine, lightweight glossy formula. Shop the #Opalescent Collection on Wednesday, 10.21 at 10:46AM PT at https://t.co/32qaKbs5YG pic.twitter.com/qPqIYQ99pU
— KKW BEAUTY (@kkwbeauty) October 14, 2020
The 10-pan palette consists of four metallic shimmer shadows and six smooth matte shadows designed to add colour and dimensions. Coming in a range of brown and purple shades, they include more birthday related names: 10:46AM, 80’s Baby, Electric Purple, Birthday Energy, Middle Sister, Crystal Opal, Honey Opal, OMG I’m 40!, Time Flies and Cedars.
The Opalescent Pressed Powder Palette includes to four metallic shimmer shadows & six buttery smooth matte shadows to add dimension and color.
— KKW BEAUTY (@kkwbeauty) October 15, 2020
Speaking about the collection, Kim said: “To celebrate turning 40, I wanted to create a collection that was unique from the products and shades down to the packaging. As I was developing the product range, I thought of my Opal birthstone because there are so many different colors that come from the stone based on the refraction of light.”
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"To celebrate turning 40, I wanted to create a collection that was unique from the products and shades down to the packaging. As I was developing the product range, I thought of my Opal birthstone because there are so many different colors that come from the stone based on the refraction of light." -@kimkardashian. The new #Opalescent Collection launches on Kim's birthday at the time she was born: Wednesday, 10.21 at 10:46AM at KKWBEAUTY.COM
The KKW Beauty Opalescent collection drops on Wednesday October 21 at 10:46AM PT. You can sign up for notifications ahead of its release here.