On Tuesday, February 27, 2018, Rebecca Mader announced via social media a charity campaign with Stands.
IT’S HERE!! Time to use my WICKED powers to do some good! Help me raise money for @LollipopTheater and bring some movie magic to kids in Hospitals! https://t.co/ks0Gp4jpNX ???????? pic.twitter.com/A2ObaLovND
— Rebecca Mader (@bexmader) February 27, 2018
The design is based off of Mader’s role as Zelena, the Wicked Witch of the West, on ABC’s fairytale drama Once Upon a Time. The design comes in black, white, and gray, and can come as a hoodie, crew neck, or a V-neck.
A portion of the proceeds from this campaign will go to Lollipop Theater, an organization that works to bring cinematic magic to hospitalized children across the United States. An excerpt from the organization’s website states:
LOLLIPOP delivers the season’s biggest blockbusters while they are still in the theater right to those children and their families at the hospital, working with leading motion picture studios to bring the joy, magic, and momentary escape of the movies to those who need it most.