Olly Murs is the cheeky chappy best known for his huge hits including ‘Troublemaker’, ‘Heart Skips A Beat’ and ‘Wrapped Up’. Now, the singing superstar is turning his hand to fashion, teaming up with one of the UK’s most loved high street brands.
On November 6, Olly will be releasing an exclusive menswear edit with River Island. Announcing the news on Twitter, the singer said: “Absolutely buzzing to tell you all I have an exciting collaboration with
@riverisland coming out next month 6th NOV!! Some right rascal clobber but looks fresh as!”
Absolutely buzzing to tell you all I have an exciting collaboration with @riverisland coming out next month 6th NOV!! some right rascal clobber but looks fresh as! 👀😝😜🔥#RIxOllyMurs pic.twitter.com/f6m83qlexF
— Olly Murs (@ollyofficial) October 22, 2018
According to River Island, the capsule range will combine smart tailoring with playful design details, emulating Olly’s infectious personality and old-school charisma.
Speaking about why the retailer was the perfect match for him, Olly said: “River Island has always been close to my heart. My early memories of payday shopping with my mates at the local store in Essex make this collaboration all the more personal.”
The exclusive capsule will include fourteen essential pieces suitable for the day and night. These include premium tops, outerwear, crew-neck knits, a Harrington jacket, and modern tailoring.
Each item will be stamped with Olly’s signature style, with the singer stating: “We wanted the collection to be current, but make sure all the pieces would be something I would wear myself.”
We can’t wait to see more from Olly’s capsule collection with River Island when it drops on November 6. The singer will also be releasing his new album You Know, I Know on November 9.