Olivia Buckland has been announced as the new face of British makeup brand W7 Cosmetics for 2018.
The star, who rose to fame after appearing on Love Island in 2016, has already been the face of several of W7’s makeup tutorials on YouTube. However, she is now the face of their new #ForEverydayPopCulture campaign, which is a comical take on today’s culture.
With the strap line ‘Who Will You Be Today’, the campaign focuses on a day in the life of a stereotypical millennial, whilst also showcasing how versatile W7 Cosmetics are. The campaign highlights how W7’s affordable products can be used for all kinds of looks, including boardroom ready, gym life, girls’ night out and date night.
Watch the fun #ForEverydayPopCulture campaign video below.
Speaking about being the face of W7, Olivia said: “I am so excited to be working with W7 Cosmetics as I’ve been following the brand and using their products for a long time now. They cater for literally every possible makeup need and I love that I can experiment with so many different looks. I’m always switching up my own style so it’s a dream to have so much choice when I’m getting ready. Whether it’s low key keeping it natural, or all out glam – with W7 Cosmetics I know I’m covered!”
Sam Bazini of W7 Cosmetics added: “We couldn’t be more delighted to welcome Olivia as the fresh new face of W7 Cosmetics. Having followed her career journey, we recognise what a great role model she will be for our customers. We love the passion she has displayed towards not only our products, but the makeup and beauty industry as a whole. Aside from her obvious beauty, her confidence and positivity are what we believe make her the perfect fit for us.”
Believing that all women should have access to a wide range of high quality cosmetics at an affordable price, W7 Cosmetics was created in 2002 by two entrepreneurial young men from West London.
Over the years, the brand has grown significantly and now boasts an enormous collection of over 500 products. These include lipsticks and glosses, nail polishes, mascaras, foundations, eyeshadows and palettes. If that wasn’t enough, the brand is also cruelty free as they have never tested their products on animals.
Let us know your thoughts on W7 Cosmetics and their new ambassador Olivia Buckland on Twitter @Fuzzable