Savage X Fenty, Rihanna’s gorgeous lingerie brand, has announced its first brand ambassador and it’s none other than ‘Motivation’ siren Normani.
Back in September, Normani slayed the world when she modelled for the first ever Savage X Fenty runway show, so it comes as no surprise that she is now the brand’s first celebrity ambassador and will star in the brand’s holiday 2019 and Spring 2020 campaigns. However, we’re still shook AF after seeing the first lot of campaign images and videos.
Announcing the news on her social media platforms, Normani shared four of the stunning campaign images, with her slaying in a festive red lingerie set. With the aim of uplifting others, she said: “I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”
i want all individuals to feel empowered and to embrace who they truly are. i don’t always wake up feeling the most confident and powerful, but having some Savage X on always helps!! pic.twitter.com/FvcQVchbvE
— Normani (@Normani) November 21, 2019
The Savage X Fenty account also shared a sizzling new campaign video captioned: “‘Tis the season of the Savage, sis. Who better to slay us into the holiday than Normani herself?!”
— Savage X Fenty by Rihanna (@SavageXFenty) November 22, 2019
In a press release, Rihanna stated why Normani is the perfect choice for a Savage X ambassador. “She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”
Normani added: “Rihanna is always at the cutting edge and continues to push the boundaries in everything she does. The way she embraces her sexuality and exudes grace is such an inspiration to me and so many other women around the world. Rihanna and Savage X celebrate and empower women of all shapes, sizes, and colors everywhere—it’s a beautiful thing and is truly revolutionary. I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.”
You can find out more about Savage X Normani here.