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Be it Rihanna, RuPaul, Selena, Jeremy Scott or Gabriel Zamora, MAC, for years has been collaborating with celebrities and influencers to bring new products to its audiences. This time, the global brand has teamed up with six influencers for a new lipstick range, which will hit the stores on February 26. The announcement was made four days ago on their Instagram account. The lipstick range, as shown on the brand’s post will expectantly come in a Gold body, an added novel attraction to the range.
Terming its new campaign as “the new generation of MAC makers”, the brand invited the influencers to create a shade of their own. The participants of the campaign include Jordanian makeup artist Hindash, Kuwaiti influencer Farah Al-Hady, Kuwaiti content creator Lujain Al-Dhafery, Lebanese model Nour Arida, Iraqi blogger Dima Al-Sheikhly, Lebanese YouTuber Maya Ahmad and the Instagram account Barbie Style.
Farah Al-Hady took on Instagram to share her excitement and said:
This time last year, I flew to New York with MAC to create my very own lipstick shade. It was such an amazing experience, and what’s even more exciting is that for the first time ever, the MAC Maker lipstick is GOLD! I cannot wait for you guys to see the colour and packaging that I worked on.
The collaboration with the regional influencers allows brands to penetrate into the markets that demand close attention to the consumers’ taste. Influencers work hard to build their audiences and with collaborations with big brands, the latter get an opportunity to directly market their product to an interested audience set. It’s a win-win situation for everyone. Plus, it’s not the first time that MAC has paired up with the regional influencers. The brand has worked with Cyrine Abdelnour on the ‘Rose-Gilded Glam’ collection and eL-Seed on a global collection including others.
We are excited to see the shades as they hit the market in February! What about you? Share your thoughts via tweet @Fuzzable.
