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From Thursday November 1st 2018, the first items from Lush’s new makeup range will be available from the UK cosmetics giants global flagship store on London’s Oxford Street.
After the positive responses to the online releases, Lush want to make it easier for people to try and purchase the new #LushMakeup products that are revolutionizing the beauty industry by stripping away unnecessary packaging, fighting animal testing and delivering skincare-led benefits in multi-use formats.
So far, the hype has surrounded the Slap Sticks solid foundations and Glow Sticks solid highlighters which are among the new #LushMakeup products available in the store. Slap Sticks is a collection of solid foundations with build-able coverage and a natural undertone – that looks incredible, feel invisible and do amazing things for your skin so dewy, you could have just hit the spa and ingredients so luxurious they hydrate, soften and rejuvenate with every application. With 40 shades available (also with warm, cool and neutral undertones) to cater for every complexion, your skin’s never had it this good before.
Glow Sticks, a range of five, made fresh with quality skincare ingredients, cruelty-free and vegan solid highlighters. They are simple to apply and perfect for creating a brightened, reflective effect on the skin. A gateway to creativity, each Glow Stick is versatile and multi-use. They can be used wherever and however, you wish. Apply to the cheeks, lips, eyes, browbone or anywhere else you want to shimmer or sparkle. Glow Sticks allow you to get glowing without the need for any plastic based glitter. It has a more uniform finish and does not contain any rough edges, making it particularly suitable for makeup products used on the face.
So these products will be followed by exclusive monthly #LushMakeup releases to cater for every beauty need. What’s next? We can’t wait to see!!!
As well as delivering benefits to your glowing skin, sourcing raw materials from projects which support women in work and children in education, thus fulfilling their Corporate Social Responsibilities or CSR, is also a key focus in the formulation of Lush makeup.
The new makeup products utilize a range of artisan ingredients from community co-operatives, such as coconut oil from Nias, Indonesia, where a portion of the profits fund social amenities like a local dentist and literacy classes. Lush co-founder and product inventor, Rowena Bird is particularly keen for product inventors to develop more items using beautiful ingredients that support community projects as well, in particular, Fair Trade and organic shea butter, aloe, and moringa and argan oils.
Rowena, the co-founder of Lush Makeup says, “My brief to everybody involved in making these products was to include: shea butter, argan, moringa, and aloe. All four would be lovely, but at least one of them should be in each product because all of these ingredients support women’s co-operatives or education.”
To celebrate the launch, Lush Oxford Street will be hosting two events, all day #LushMakeup event in Lush Oxford St and a Think Tank on Tuesday, 4th December which will be open to the public. With bespoke, one to one consultations, groundbreaking new releases, and masterclasses from the Lush Makeup Artists (MUAs), Lush Oxford Street will be completely transformed into a heavenly beauty fairground. You can expect some exclusive launch news from Lush’s co-founder Rowena Bird, and even have your say on future products at the pop-up Makeup Lab.
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#LushMakeup Think Tank: A Think Tank discussion delving into our relationship with beauty will also follow the event at Lush’s Soho Studio. Join Kelechi Okafor, Umber Ghauri, and the Lush Team as they discuss and talk about the cosmetic revolution, exploring how each and every one of us can play a part in redefining what ‘beauty’ means to us in 2018. And not only the beauty tips, but there will also be a full coverage of important community topics such as body positivity, inclusivity, and challenging beauty norms. The event is open to all and free to attend, via Eventbrite, but tickets will be limited so keep your eyes peeled.
If you wanna know more about the event, take a look at the first in the series that took place at the Lush Showcase in Manchester.
http://player.lush.com/tv/what-beauty-age-instagram-think-tank-showcase-2018
So what do you think about this all new makeup range of #LushMakeup ? Don’t forget to tell us your thoughts in the comment section below or you can also tweet us @fuzzable
