Little Mix has just announced a new partnership with the award-winning dry shampoo brand COLAB. In a short promotional video posted today, each member of the popular UK girl group shows off a different variety of the dry shampoo, which they say is a “lifesaver” while they’re on tour. The brand was teasing the collaboration all day on their social media with blurred behind-the-scenes photos and Little Mix lyrics.
In addition to being cruelty-free and vegan, the dry shampoo leaves no white residue, which Little Mix member Leigh-Anne Pinnock says is “perfect for girls with dark hair.” Fellow group member Jade Thirlwall says “it’s super light and doesn’t leave any weird powdery, gritty bits in my hair” while Jesy Nelson loves how it “makes your hair feel fabulous and bouncy again.” Perrie Edwards says it’s “very good for lift and volumising the hair, because Little Mix love a bit of volume.” You can read more about what each member of Little Mix loves about COLAB Dry Shampoo here!
Jade is pictured above on the left with the Original Fragrance, which has “an effortlessly cool bergamot and rose scent.” Perrie is pictured above on the right with the Unicorn Fragrance, which has “an enchanting sparkling plum and vanilla scent.”
Leigh-Anne is pictured above on the left with the Paradise Fragrance, which has “a totally tropical, coconut scent.” Jesy is pictured above on the right with the Tropical Fragrance, which has “a sunset sweet papaya and pineapple scent.”
This is not the group’s first venture into the world of beauty. In 2013, the girls featured Schwarzkopf hair dye Live Colour XXL in the colourful music video for their single “How Ya Doin'”. In 2013, they partnered with Collection to launch a makeup line reflective of each member’s individual personality. Most recently, the girls launched their debut fragrance “Gold Magic” in 2015, and their second fragrance “Wishmaker” in 2016.
We’re absolutely loving this COLABxLittleMix partnership! As always, the girls look amazing in their photoshoot. We definitely have 4x the hair envy.
COLAB Dry Shampoo is available to purchase at Boots, FeelUnique, and in 30 countries worldwide. Visit their website for more information.
What are your thoughts on Little Mix’s collaboration with COLAB? Let us know on Twitter @Fuzzable.