The Ivy Cambridge Brasserie reveal collaboration to raise funds for Addenbrooke’s Charitable Trust

The Ivy Cambridge Brasserie has revealed a collaboration with local book sculptor, Justin Rowe, to mark World Book Day and raise funds for the Addenbrooke’s Charitable Trust (ACT).

The 3D illuminated sculpture animates the façade of the highly anticipated The Ivy Cambridge Brasserie and will be on display ahead of opening for one month before being auctioned online later in the year to raise money for Addenbrooke’s Hospital.

Addenbrooke’s Charitable Trust raises funds to support Addenbrooke’s and the Rosie Hospitals to improve patient care beyond the boundaries of NHS funding.

Gemma Downham, Director of Fundraising for ACT, comments:

“I’m truly thankful to The Ivy Cambridge Brasserie for choosing ACT for this activity. Justin has done a fantastic job in capturing the essence of Cambridge in his sculpture as well as tying in the sophistication of The Ivy Collection. I am confident it will attract lots of attention and bids in the auction.”

The sculpture showcases a stunning interpretation of the brasserie and touches on the rich heritage and traditions of Cambridge. In timely fashion, the sculpture coincides with World Book Day, which celebrates the importance of books and reading, a pastime deeply embedded within Cambridge’s culture.

Dubo Jelicic, General Manager at The Ivy Cambridge Brasserie, comments:

“It’s been an absolute pleasure working with Justin to create this phenomenal masterpiece. With books being such a prominent part of Cambridge’s academic excellence, the sculpture was a natural choice of association especially as we celebrate World Book Day (1 March). We are looking forward to showcasing the sculpture and hope not only to raise money for the Addenbrooke’s Hospital but also awareness of the fantastic Addenbrooke’s Charitable Trust who do a marvellous job of treating patients as well as offering support for families who are caring for their loved ones.”

Justin Rowe, who graduated from Norwich School of Art in 1998, currently works at the world-famous Cambridge University Press Book Shop. He uses freehand scalpel work to create book sculptures inspired by narratives. Most notably, his work has been displayed as a solo exhibition at The British Academy as part of their literature week in 2013.


Let us know what you think of the collaboration below or over on @Fuzzable!

Written by Kelly McFarland

Likes to post in monochrome on Instagram.
Twitter: @kellymcf6
Instagram: @kellymcf6

5 ways to spend the day if you’re stuck at home because of the snow

Lionsgate UK have announced the release date for McQueen, a film celebrating the life of Alexander McQueen