No, it’s not a sponsored post. Instead, it’s a genuine appreciation post for a tool that does something unexpected for me, every single day.
My work is one of the most important things in my life. My job as a writer and as marketer allows me to not just learn about my capabilities and how I can offer myself as an asset to the world but also helps me learn things about myself, the person that I am. My work therefore, is not just a gateway to financial independence but also a key to self-enlightenment.
Over the years, through self search and with the help of peers, I have been able to find some really good tools and websites, some of them including Canva, Unsplash, Grammarly, JStor, Red Pen, Slack and more. In my earlier posts, I shared why I love Canva and Unsplash and how these tools have helped creatives like me to create content we wish to show to the world.
Any working professional will know how useful Slack is. A collaboration tool, Slack offers a solution to professionals with features that suit their method of working and their workforce structures.
But so does its competitors. So, what sets Slack apart?
When I reach office in the morning and open Slack on Desktop, I see a message wishing me “good day”, telling me to “do something good”, “rest a bit”, how “good I look”, and how “I should smile more”. It might seem a trivial thing but to me, it means a lot.
After commuting for 2 hours to work in a crowded metro without any company and most of the times without any comforting message from the loved ones for the day, this small gesture by Slack tells me that they care about the hardships I go through to come to the office and open that Laptop screen, the effort I take every day to wake up, get ready, and join million others to work tirelessly to fulfill my dreams. Recently, I switched my job and the reason to leave the job and experience of joining new one cannot be really said positive. Job since the beginning, has been tiring. But what’s more tiring is the acceptance by the self and by others of the monotony that work can sometimes bring. So, a random “bot” comforting me is something I really cherish.
The cute face that they have given to their logo has not just helped me remember the logo but has also helped me associate Slack as a brand that really cares for the customer’s experience.
On hindsight, personalisation is not something new. Both in terms of technology and marketing, personalization is the most used psychological tactic to grab the attention of the target audience. When Siri cracks a joke or Google Assistant shares a quiz, the user feels that they are engaging in a stimulating conversation. These bot conversations will not replace the real-life human interaction but they do provide a positive experience to people who regularly use certain apps and tools to carry out their work. If attention was the key motive for the brand, Slack has been able to grab mine, successfully.
What do you think about personalization? Share your thoughts via tweet @Fuzzable.