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How Shane Dawson Has Elevated YouTube and Its Landscape

Shane Dawson is one of YouTube’s largest content creators and is one of the longest-lasting veterans of the site. His content has continuously changed over the years, and this year he started a whole new trend: Series.

His new series differ from those of the past. They are no longer series of combining foods or even conspiracy theories (which we at Fuzzable LOVE), but rather multi-video series in which he helps or explores other people, often other YouTubers, in a new way of connecting to this audience. And it’s working for him, as this content giant just hit 17 million subscribers on the video website. (One of our favorites is his series with fellow YouTuber Trisha Paytas!)

Shane Dawson’s most recent series, which extrapolated on the life of makeup sensation Jeffree Star, garnered so much traction and attention that websites everywhere were covering the series, remarking how raw, powerful, and humorous it was. The following tweet from Shane’s Twitter account has links to all five parts of the series.

Since his change in content, other YouTubers have adapted the serial formula. Popular YouTuber Joey Graceffa has begun doing more serious, serial like videos, and beauty guru James Charles has expressed his interest in doing Shane-style videos regarding the beauty world of YouTube. At this point, Shane’s impact is both paramount and evident.

In addition to his content change, Shane has created a group of people around him that make his videos even funnier and all-around delightful. The group – which consists of his boyfriend Ryland, his best friend Garrett, his practically-sister-in-law Morgan, and his videographer Andrew – came together naturally and because of that works so well. Now when you watch his videos, you feel like you’re watching your friends. There’s a sense of familiarity that’s enticing and lovely.

It’s been roughly one month since Shane’s standout Jeffree Star series, and today he has released the trailer for his new series here:

Shane’s new series will center around Jake Paul, who’s faced nothing but controversy over the last year. At the end of the teaser, Shane notes that he is worried that Jake Paul will be upset when he “finds out what the series is actually about.” What could Shane mean by this? We have no idea, but we’re excited to find out. Whether you’re delighted or annoyed at this news (we know people have extreme opinions about the Paul brothers), Shane’s series always impress, so we can’t wait!

To keep up to date with Shane Dawson and his ever-evolving content, follow him on his various social media:

Twitter: @shanedawson

Instagram: @shanedawson

YouTube: shane

Are you loving Shane Dawson’s new content as much as we are? Comment below and tweet with us @Fuzzable with all of your admiration for Shane!

Written by Preston Smith

capricorn, coffee addict, cat owner

twitter & instagram: @psm_writes

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