British high street retail chain Harveys this week announced the launch of its first ever celebrity partnership, a collaboration with popstar Louise Redknapp, BOLD by Louise.
The chic 8 piece furniture collection, designed by Redknapp and inspired by her timeless sense of style, comprises of sofas, armchairs and footstools – all available in 3 different fabrics and an array of colours, hand crafted by British firm Ashley Manor.
“I only design things I would put in my own home.”
“This collection is a true reflection of my personality and style” Louise says ahead of the collections launch.
“We’ve worked so hard on the shape and design of each product, and seeing the final finished range was a truly stand-out moment for me.”
“I wanted people to have a focal point in their living spaces that will be a conversation starter for guests, and BOLD by Louise really encapsulates this.”
“Working with Harveys has exceeded my expectations; the collection is beautiful and I’m so proud of it… I’ve even got the Large Icon Sofa in my living room.”
In an accompanying statement released by Harveys, Managing Director Kalwant Singh adds “Harveys is in the middle of great change and innovation.”
“This is the first time we have partnered with a celebrity and the team has been committed and driven to produce a range that will inject vibrancy into shoppers’ homes: stylish furniture that doesn’t compromise on comfort, whatever the budget.”
Introducing Bold By Louise
With its enduring appeal and contemporary edge, BOLD by Louise is an effortlessly stylish, vibrant, fashion forward collection.
Full of rich colours and confident neutrals, dramatic but with a luxurious feel, each piece in the range is available for purchase in a variety of different fabrics and colours, meaning customers can mix and match items in their own way, to create combinations that will best suit the look and feel of their home.
Check out some of our favourite pieces from the collection below:
BOLD by Louise is available now exclusively from Harveys online and in 100 Harveys stores nationwide.
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