Chris Bland
Harry Styles, former One Direction member, has launched his third tailoring campaign with the high-end brand, Gucci.
This brand new campaign is for Gucci’s Pre-Fall 2019 men’s tailoring collection, where creative director Alessandro Michele’s offers a refreshing take on formalwear, challenging the conventions of men’s suiting as Harry appears in flamboyant, colour-clashing, modern pieces.
His first campaign with the brand was set in a British chip shop and the second in an Italian garden. His third, however, is situated in a business environment, standing behind a paper-strewn desk on the phone.
Just like the previous campaign saw the musician cradling lambs and piglets, he is again joined by a pig in his third campaign. Joining them is a stuffed swan, stone busts and a lampshade with a teacup stand. In another scene, Harry is feeding himself grapes, while in another a gust of wind leaves him chasing pages from his book.
The Gucci blog described the campaign as: “In a dreamscape of statuary and artworks, Harry Styles appears in the new Gucci Tailoring campaign, creatively envisioned by Creative Director Alessandro Michele, shot by Harmony Korine and art directed by Christopher Simmonds.”
“Famed film director, artist and screenwriter Harmony Korine—who recently wrote and directed ‘The Beach Bum’ and shot the Pre-Fall 2019 collection—adds his unique touch to images portraying Harry Styles wearing Alessandro Michele’s latest sartorial pieces highlighting refined tailoring details in a mix of pattern and colour.”
In the campaign’s accompanying video, Harry plays an eccentric yet nonchalant character accompanied by a gang of animals.
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