Looking for work experience as a student, or trying to connect to students and want to sell your products to a wider audience? This new service could be what you’re looking for…
With more than three-quarters of the workforce expected to be made up of millennials by 2030, brands are working harder than ever to tap into young audiences, who are increasing their purchasing power and becoming the most important consumer segment in society.
And according to one report, millennials spend more than $200 billion in the United States, with similar spending levels in the United Kingdom, demonstrating the huge power of the market.
But what’s interesting to note is that 84% of millennials do not trust traditional advertising – things like television adverts, newspaper advertising and even banner adverts on websites – so businesses must work harder than ever before to capture the attention of young people if they want to sell more products and make a success of their companies.
One savvy group has cottoned on and has launched their own marketing agency designed to help brands infiltrate university campuses and spread the word about businesses. Below, we offer a brief introduction to the student marketing firm, Raptor Student Marketing…
With companies across a whole host of sectors – including lifestyle, entertainment, technology, health, fitness, and finance – trying to increase their millennial audience, Raptor Student Marketing prides itself on its network of students, who can become on-the-ground ambassadors, running giveaways, handing out leaflets, and spreading the word about firms like yours – all whilst incentivizing app downloads and product purchases.
Sure, influencer marketing and social media work well, but you simply cannot beat word of mouth or direct sales. Having a passionate and informed ambassador who can spread the word and values of a business on campus is second-to-none and delivers genuine results.
How does it work?
Raptor Student Marketing boasts a student network that compromises some of the most influential and trend-setting students on UK university campuses, many of whom have their own follower base on social media and have become brands in their own rights.
These students can help to create brand experiences, whether that’s handing out leaflets, offering freebies such as free drinks or t-shirts, or by creating their own viral video to amplify a company’s marketing reach and get the student community on side – and the best part is, because they’re students, they know how to speak to fellow millennials and generate ROI.
Can you get involved?
Yep! What’s really exciting about Raptor is that they’re looking for student Raptors (that’s a name they give to student ambassadors), who can create social media posts, support events for brands, and help increase sales through merchandise distribution.
Having local knowledge of your campus and its communities is vital, but the rewards are endless. Not only do you get to work with some exciting upcoming and established brands, but you’ll gain a ton of experience that you can put on your CV, and learn skills that you can use in industries such as marketing, PR, sales, business development, and management.
It’s a win-win for everyone involved, and you can register your interest on the Raptor website.