Girl vs Cancer campaign has launched

The Girl vs Cancer campaign launched this week.

The campaign was launched by Lauren “Lolli” Mahon, who at the age of 31 was diagnosed with breast cancer.

She shared her journey through her blog and Instagram using the #GIRLvsCANCER. Her aim was to tackle the taboo of speaking about cancer . and promote a better understanding of what people in their 20’s and 30’s face when being diagnosed with cancer.

She has designed a range of “tit-tees”. 25%  of the profits from the sale of the tee’s will be split between the following four charities:

Coppa-Feel, Trekstock, Future Dreams and Look Good, Feel Better. You can find out more information about why Lauren chose to support these fantastic charities here.


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IT'S FINALLY LIVE!! You may have seen these tit-tee's by @girlvscancer knocking about online and now you can finally get your hands on them!!. . I was so happy when @girlstolelondon asked if I would shoot her new campaign for her! To support her and everything she has built and meet and shoot these amazing chicks! There was no way I wasn't getting on board! . Ready for the tags? The amazing women rocking these Tees are… @wonderful_u @this_girlslife @stylonylon @brittanybathgate @moorizzla @thekatiepix @hannahlouisef @reemkanj @iamkristabel @wishwishwish @mother_pukka @shotfromthestreet @ropesofholland @daniellepeazer @thefrugality @samanthamariaofficial @littlefashbird @millie_cotton @superlativelylj @gemmastyles @loveclothblog @ellenextdoor @monikh @livpurvis @poppylovesbookclub @ch32 @theannaedit @stylemesunday @lilypebbles @hellooctober @emmagannonuk @erica_davies PHEW! Check out all these amazing women and don't forget to go to @girlvscancer and follow the link to buy a T!!!!

A post shared by Alexandra Cameron (@alex_cameron) on

The Girl vs Cancer campaign was shot by Alexandra Cameron and features a whole host of fierce women (33 to be exact)  who wanted to show their support.  Influencers and blogger  Gemma Styles, influencer and dancer Danielle Peazer and author and blogger Laura Jane Williams were a few of the names who helped out modelling the tees.

You can check out some of the amazing tee’s in the absolutely gorgeous shots taken by Alex below.

You see more photos and read about everyone involved in the campaign here ! 

You can follow Lauren on her Instagram @girlstolelondon

More importantly, you can buy the tee’s


Written by Kelly McFarland

Likes to post in monochrome on Instagram.
Twitter: @kellymcf6
Instagram: @kellymcf6

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