Renowned fashion designer Franklin Eugene has unveiled the 2019 winter collection of menswear, designed to turn ‘ordinary people into icons’.
Eugene said that the new collection was ‘inspired by the parts of the human spirit’ that can turn us ordinary folk into the world’s icons, and help us to create iconic moments through our fashion.
The new collection features an array of stunning new pieces, covering everything from menswear classics right through to gritty street-inspired pieces, all designed with the same vision, craftsmanship, passion, and style – important parts of the Franklin Eugene brand we know and love.
One of the most exciting pieces in the new collection is the Franklin Eugene Male Head Scarf, which will be known as the Marf. This new piece features stunning bursts of color, clean lines, cuts, silhouettes, and prints and serves as a real statement piece in today’s ever-changing political and cultural times. Eugene’s fashion really is pushing boundaries and encouraging men to become more adventurous with their style, trying designs and pieces that they would have never in the past.
Speaking about the new collection, Eugene said that he was “less concerned with clearly identifiable transitions and very concerned with each installation making its own statement” and added that he hopes “everyone can find something in the designs that speaks uniquely to him/her in a positive way”.
“An icon is defined as a person or thing worthy of veneration,” Franklin continued. “Being ever mindful that each us in our own special way has the capacity to channel the iconic, these designs were inspired by that extraordinary part of the human spirit in all of us.”
“Thank you to our brand family, fans and friends everywhere, with a special thanks to these folks in the Far East and Asia-Pacific Region.”
A global American design company, Franklin Eugene offers aspirational lifestyle pieces and produces truly transformative clothing and experiences through men’s Alta Moda (bespoke/haute couture), men’s and women’s Italian leather accessories, men’s luxury and ready-to-wear, a select offering of high street clothing, and global humanitarian endeavor.
Franklin Eugene International LLC was, quite rightly, awarded the Best Luxury Fashion Designer Award as part of the Global Excellence Awards sponsored by LuxLife Magazine, a true testament to their place in today’s thriving times, where men’s fashion is now just as important as women’s.
“When first interviewed for the collection, I announced I was more concerned with each installation standing alone than progression and transition,” Frankin said in a recent press release. “However, as I look on the totality of the collection now, I see that it is replete with both transition and progression. So, while I had independent installations on my mind, I subconsciously held true to the cohesion that is anchored by transition and progression.”
We have no doubt that we’ll see more from the Franklin Eugene Marf collection, with the designer telling fashion media that the piece was an “appetizer for the Franklin Eugene Marf”.
You can find out more about the new collection on the Franklin Eugene website. Stay up to date with all of their latest news and collections on Instagram, and share your favorite pieces on Pinterest.