Layan Al-Dabbous, a Kuwaiti girl, dreamt of coming to the big city of New York City to conquer her pilgrimage. Her family wanted her to go into the construction business, which they’d had for many years. Layan had different ideas — and that’s why Claudette the brand was born.
To help further her design dreams, Layan enrolled into Parsons School of Design. While in class, she doodled the original Claudette logo and took that to the streets of NYC. Partnering with influencers in the underground urban scene, Claudette began to take off.
While the popularity was great, it was very important for Layan that her collection has a strong message to make the right impact. Layan wanted to bring Claudette’s image into the culture with a message of a strong acceptance of one’s self to help ward against the ever-growing issue of mental health.
The collection that will be featured at Art Basel features bespoke imagery in her live pop-up events, while her ready to wear range has messages like “TEXT YOUR FRIENDS” and “DON’T FORGET ABOUT YOUR FRIENDS.”
And Layan said that she did that deliberately.
“I want girls around the world to know that they have a voice and it’s just as strong as anyone else’s. I especially am passionate in girls from my country to be able to have a vision and see that they can do and make something happen,” said Layan.
Claudette® will be making its debut on the runway at Art Basel on December 8th 2018, at 7pm at 7275 Collins Ave, Miami, Florida. Influencer, Generation Z consultant, and Ad Week’s 30 Under 30’s Connor Blakley will be opening Claudette®’s fashion show with his freestyle prose.
Will you be attending Art Basel? Do you know about Claudette’s fashion, and would you wear it yourself? Tweet us your thoughts at @Fuzzable and let us know!