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British fashion house Burberry have launched their 2018 Christmas campaign ‘Close Your Eyes and Think of Christmas’.
Shot by the British artist Juno Calypso the creative visual celebrates seasonal traditions and rituals, but depicted at their most extreme.
Starring Kristin Scott Thomas, Matt Smith, M.I.A, Naomi Campbell and her mother Valerie Morris-Campbell, the film begins with the appropriately festive ‘Carol of the Bells’ playing as a snowy landscape appears.
The camera then pans out to reveal it is simply a café where British rapper M.I.A and actor Matt Smith are sitting drinking coffee.
We later see actress Kristin Scott Thomas appear on a train, complete with chic Burberry monogram upholstery, before taking her place at the Christmas dinner table alongside M.I.A, Smith and a group of models.
The film ends with Naomi Campbell and her mother, both of whom wearing pieces from the Vivienne Westwood and Burberry Collection, sat gracefully and calmly in front of the television.
Watch ‘Close Your Eyes and Think of Christmas’ below:
A New Era For Burberry
This years’ Burberry festival visual is somewhat of a departure from the brands previous Christmas campaigns, overseen by former Burberry Creative Director Christopher Bailey.
New chief creative officer of Burberry, Riccardo Tisci, has managed to bring his modern vision to life by creating more of an eccentric piece of art bringing together a more eclectic, diverse cast of stars.
“I had a lovely time of set,” Matt Smith said of his experience working on the campaign. “I got to hang out with Kristin Scott Thomas who is just a total dream.”
“It was a pleasure to also meet M.I.A and to be back on set for Burberry.”
“Everything was very stylish, very inventive. It felt a bit like a strange, fashionable, Christmas last supper.”
“I am actually quite entertained by the fact that I am in a Christmas campaign,” laughs M.I.A.
“I never really thought that M.I.A was Christmassy. But I do like red and green – those are my favourite colours!”
Kristin Scott Thomas adds “It is an experience I will remember for a long time – it’s not every day you shoot a Christmas scene in a heatwave.”
