boohoo Launch Sustainable Fashion Collection

The online giant has announced their introduction into the world of sustainable fashion with four t-shirts that are made from 100% recycled materials. 

The global online retailer is known for providing ‘cheap’ fast fashion clothing pieces, which are generally worn several times and then thrown away. This range of t-shirts is boohoo’s first steps towards offering customers a sustainable option.

The collection is made up of a cotton and polyester mix, created using salvaged waste cuttings from organic cotton which is then shredded and blended with recycled plastic bottles to create a soft cotton yarn. The fabric has been used to create t-shirts in black and white, or printed with the slogan ‘Official/Repeat’. The t-shirt labels and packaging are also made from recyclable materials.

Costing just £10, the tees are very affordable. The online giant’s chief executive, Carole Kane, said: “The recycled tees are just the first step to creating a sustainable offering to our consumer.” Online clothing retailers have come under fire over the past couple of years for the amount of waste generated by the fast fashion industry.

boohoo’s past efforts to move towards sustainable fashion include partnering with the ‘reGAIN’ app, which recycles clothes and aims to make the process easier, faster and more efficient. Even better, reGAIN rewards recycling by encouraging consumers to turn unwanted clothes into discount coupons. You can download the reGAIN app now to help divert unwanted clothing from going to landfill.

The t-shirt collection is now available online at

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Written by Chris Bland

Hi there! My name is Chris and I am a 20 year old student from London! I have a passion for fashion (that rhymed!) and love creating content on the latest menswear trends. Say hello on Twitter: @itsbland

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