Fuzzable
Let’s face it: we all spend too much time worrying about the way we look. At Fuzzable, we are just as bad and can spend hours researching into the best skincare products, trying out new face masks, cleansers and moisturisers, and somehow, we’re never quite happy with the result.
But a huge part of skincare is exactly that – always experimenting with new products, trying out new ideas and accepting that, whatever we do, we have to embrace that we’re not perfect and that it’s the differences and little things that make us special. One company is hoping to bring that idea to life, and empower women to create a clean beauty regime that works for their skin.
Clean beauty is on the rise
Over the past five years, there has been a huge rise in clean beauty. Indeed, the natural beauty market is now thought to be worth more than a billion dollars, as consumers look for products that are not only more environmentally friendly and made with organic, natural ingredients, but cause less harm to the skin and allow us to look our best without unnecessary synthetics.
Some of the most common chemicals in skin care products are parabens, synthetic colours, and phthalates, and these three combined can be damaging to the skin if used too often. Some of the ingredients that we take for granted are known to dry out the skin and cause us to feel far from our best. Diazolidinyl Urea and DMDM Hydantoin, which are found in some makeup products, are known to cause headaches, whereas some shampoos and treatments can cause hair loss over time. Acne is another common cause of makeup and skincare products made from mostly synthetic materials, and skin allergies, infections, premature ageing and even infertility and hormonal imbalances can also be the result of a synthetic skincare routine.
Of course, it’s often impossible to find natural alternatives to every makeup and skincare product that you use, but there are ways to find a more organic, natural approach to caring for your skin and looking your best in the process. YouTubers posting natural skin care recipes are thriving, small beauty brands are performing well, and now the big beauty giants are understanding that we consumers want greener, fairer, and more natural skin care. As the saying goes – shouting load and shouting in unison delivers the best results, and it appears we’re getting there.
One company that is jumping on the clean skincare trend and helping consumers make better decisions with their skin care is Bellus. They’re set to launch a brand new app later in the year that, we think, will revolutionise the way we look after our skin, share beauty tips and more. Below, we’ve put together an introduction to their new app, BClean, and explore its features.
A brand new app
After more than three years in the making, Bellus is set to launch a brand new app called BClean on November 15th. The app, which will be available on iOS, was designed to empower women to create their own beauty regimes and improve the decisions that they make on their skin. The app will combine the experience of its community, alongside professional help, with beauty and skincare experts on hand to give consumers advice on improving their skincare.
Downloading and using the app is simple. After you’ve visited the App Store and pressed download, you’ll be able to create your own BClean Profile, where you’ll put in your name, picture, your skin type, your skin tone, your skincare routine, and a profile picture of your choice.
Then, you’ll be able to join its community and chat with others, as well as professionals, to get help and assistance on improving your skincare routine, and working with others to suggest and recommend products you’ve used that you think that they might benefit from. You’ll get a direct line, so to speak, to ask estheticians questions about your skin care, and you’ll be able to use the app to research into ingredients, both natural and synthetic, to decide whether or not they are right for your skin and for the environment. After that, you’ll be able to analyse your current skincare products to see whether or not they are clean and find alternatives that suit your needs.
Packed with awesome features
If you’re looking to get recommendations or suggestions on new skincare products, then the Proprietary Clean Skincare Generator within the app is just what you’re looking for. This tool creates personalised skincare products, customising each to your age, skin tone, allergies and skin challenges. No longer will you have to sit through countless hours of YouTube tutorials, spend your day looking through cosmetics brands’ sites, or try products that aren’t right for your skin, only to waste hundreds of dollars in the process. With the BClean app, you’ll get the perfect skincare products that are tailored to your needs.
That’s not all – the app has a Skincare Diary, which is, in simple terms, a social network for clean beauty. In the Diary, you’ll be able to share your skincare routine with your friends, chat about topics that matter to you, like makeup brands, influencers and the environment, and have fun and make new friends. Finally, the news feed that’s included inside of the BClean app will help you stay up-to-date on the latest tips, trends, tricks and events in the skincare industry, so you’ll always know what’s going on and be ahead of the game when it comes to clean skincare. It’s truly a revolutionary service that’s set to rock the market – we can’t wait to get our hands on it!
Get involved
Find out more about BClean and pre-download the app now.
