In celebration of International Women’s Day tomorrow (March 8), Barbie has honoured 17 female role models with their very own dolls.
Since 2015, the brand has been committed to “shining a light on empowering role models past and present in an effort to inspire more girls”. As part of their Sheroes program, they have previously honoured and created dolls for the likes of Ashley Graham, Misty Copeland, and Gabby Douglas.
Now, Barbie has added 14 new dolls to the program, which honours some of our most incredible modern-day role models. The following ladies have been given their very own one-of-a-kind doll:
- Chloe Kim – snowboarding champion, the youngest woman to win a gold medal in snowboarding at the 2018 Winter Games
- Nicola Adams – two-time gold medalist and Great Britain’s most successful female boxer of all time
- Çağla Kubat – champion windsurfer and member of the Fenerbahçe sailing and windsurfing team who founded her own windsurfing school for young surfers
- Patty Jenkins – filmmaker responsible for Wonder Woman, the first woman in history to helm a film with a budget in excess of 100 million dollars
- Bindi Irwin – wildlife conservationist
- Leyla Piedayesh – an Iranian immigrant and founder of fashion label lala Berlin
- Hélène Darroze – world renowned French chef
- Hui Ruoqi – Chinese volleyball champion
- Lorena Ochoa – professional golfer and entrepreneur in Mexico
- Martyna Wojciechowska – Polish journalist
- Sara Gama – captain of Juventus and the Italian national soccer team
- Xiaotong Guan – Chinese actress and philanthropist
- Yuan Tan – Prima ballerina and principal dancer at the San Francisco Ballet
- Vicky Martin Berrocal – an entrepreneur and fashion designer in Spain
In addition to the 14 modern-day role models, Barbie has also launched three dolls of historical figures as part of their Inspiring Women doll series.
- Amelia Earhart – the first female aviator to fly across the Atlantic Ocean
- Frida Kahlo – artist who gained recognition for her unique style and became a celebrated artist, activist, and symbol of strength
- Katherine Johnson – pioneer in mathematics who broke through barriers of race and gender and joined a pool of women hired by NASA to work as “human computers” to calculate the trajectory of the first American-manned flight into space
“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest lineup of role models timed to International Women’s Day, because we know that you can’t be what you can’t see,” said Barbie senior vice president and general manager Lisa McKnight. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”
Check out Barbie’s campaign video below and join in with the conversation on Twitter by using the hashtag #MoreRoleModels.
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
For more information, head to the Barbie website.
What do you think of Barbie’s new #Sheroes? Which of your favourite female icons would you like to see be honoured with their very own Barbie? Let us know on Twitter @Fuzzable